Qiyas Digital Skill Training
This module prepares students to start their digital marketing journey using only their mobile phones. Before learning marketing skills, students must make sure their phone, internet, and accounts are properly set up and ready for practical classroom activities.
| Responsible | Danayit Tekelehaimanot Asefa |
|---|---|
| Last Update | 08/27/2026 |
| Completion Time | 1 day 7 hours 45 minutes |
| Members | 10 |
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Module 00: Digital Readiness3Lessons · 20 min
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90-DAY VLOG CHALLENGE
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Module 00 Brief
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Digital readiness Module 00
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Module 1: Marketing, Branding & Digital Foundations18Lessons · 4 hr 7 min
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Assessment
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4-Week training Breakdown
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Case Study I
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Case Study II
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Case Study III
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Introduction to Qiyas Curriculum
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Introduction to module 1
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Intoduction to Marketing Principles
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1 Introduction to Qiyas Curriculum
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2 Introduction to module 1
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3 Intoduction to Marketing Principles
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4 Marketing Mix , Service vs Product
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5 Target Audience & Segmentation
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6 Positioning
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7 Marketing Funnel
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8 Introduction to Branding
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Notes
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Reference Video
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Module 2 Content Marketing11Lessons · 7 hr 21 min
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Module 2_ Content Marketing
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Assessment_ Digital Marketing Fundamentals
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MAIN CASE STUDY_ HABESHA BREW
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Module 2_ Content Marketing
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Module Brief
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Case study
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Content Calandar Template
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2 Introduction to Content Marketing
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3 How to make your Content Effective
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4 Introduction To social media strategy
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5 Introduction to social media strategy part 2
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Module 2.1: Mobile Content Creation & Design16Lessons · 6 hr 59 min
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Introduction
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Content Creation Fundamentals
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Mobile Photography
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Mobile Videography
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Basic Video Editing in CapCut
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Advanced Video Editing in CupCut
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Canva Design
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Graphic Design Fundamentals
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Summary
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Content Creation Fundamentals
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Mobile Photography
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Mobile Videography
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Basic Video Editing in CapCut
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Advanced Video Editing in CapCut
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Canva Design
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Graphic_Design_Fundamentals_Part1
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Module 3 Social Media Managment30Lessons · 9 hr 26 min
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Module3_ Brief-1
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MODULE 3_ Social Media Management
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Information Required for Social Media Management Activities
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Case Study
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Module 3 Activity 1
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Module 3 Activity 2
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Module 3 Activity 3
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Module 3: Introduction
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Module 3 Intro
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Module 3 Lesson 1
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Module 3 Lesson 2 1 Facebook and SM Management
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Module 3 Lesson 2 2 FB Marketplace
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Module 3 Lesson 2 FB Page Creation
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Module 3 Lesson 3 1 Facebook Page Optimization
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Module 3 Lesson 3 2 Facebook Page Roles and Access
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Module 3 Lesson 4
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Module 3 Lesson 4 1 Instagram Basics
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Module 3 Lesson 4 2 Instagram Business Account Creation
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Module 3 Lesson 5 1 Instagram Business Account Optimization
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Module 3 Lesson 5 2 Instagram–Facebook Account Linking
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Module 3 lesson 8 TikTok Basics & Business Account
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Module 3 lesson 9 TikTok Business Optimization
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Module 3 Lesson 6 Meta Business Suite & Post Scheduling
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Module 3 Lesson 7 MBS Planner Insights Benchmarking1
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module 3 lesson 10 TikTok Studio Upload & Schedule1
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Module 3 Lesson 11 1 YouTube Basics mp4
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Module 3 Lesson 11 2 YouTube Channel Creation
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Module 3 Lesson 13 YouTube Channel Analytics
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Module 3 Lesson 14 1 LinkedIn Basics
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Module 3 Lesson 15 LinkedIn Business Account, Access & Posting1
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Module 4 Social Media Strategy and Paid Media25Lessons · 2 hr 35 min
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Module 4 Lesson 4 2 Meta Ads Account Creation
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Module 4 Introduction
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Module 4 Lesson 6 Meta Ads — Ad Creative Level
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Module 3 Summary
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Module 4 Lesson 2 Paid Advertisement
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Module 4 Lesson 1 Introduction to Advertising
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Module 4 Lesson 3 Campaign Structure
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Module 4 Lesson 4 3 Meta Ads Campaign Level
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Module 4 Lesson 4 1 Facebook Booting
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Module 4 Lesson 5 Meta Ads — Ad Set Level
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Module 4 Lesson 7 Monitoring Campaign Performance
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Module 4 Lesson 8 Ads Manager Payment & Backend
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Module 4 Lesson 9 Basic Ad Creative & Copywriting
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Meta ads on phone browser part 1 campaign 1
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Meta ads on phone browser part 2 adset 1
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Meta ads on phone browser part 3 ad
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Module 4 Lesson 11 Social Media Strategy Overview1
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Module 4 Lesson 12 1 Social Media Research Self audit ffvx9aP2 mp4
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Module 4 Lesson 12 2 Social Media Research competitor analysis1
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Module 4 Lesson 13 Set a Social Media Strategy Goal1 5V0dKcGo mp4
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Module 4 Lesson 14 Define Targeted Buyers Buyer Personas1 I7N 87Ih mp4
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Module 4 Lesson 15 Social Media Platform Selection h5G5PLSQ mp4
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Module 4 Lesson 17 Strategy Execution2 jo3akpSG mp4
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Module 4 Lesson 18 Strategy Optimization & Follow Up4
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Module 4 Summary5
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Module 5: Google Essentials & Local Visibility9Lessons · 57 min
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Module 5 Introduction
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Module 5 Lesson 1 Introduction to Google & Google Products
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Module 5 Lesson 2 Google Business Profile & GBP Creation
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Module 5 Lesson 3 GBP Optimization
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Module 5 Lesson 4 GBP Reviews & Ratings
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Module 5 Lesson 5 GBP & Local SEO
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Module 5 Lesson 6 1 Blog for Local SEO
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Module 5 Lesson 6 2 Keyword Research For Blog Writing
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Module 5 Lesson 6 3 Blog writing and posting 1
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